Retail Success in an Online World
How to compete and win in the Amazon Era
Part 1: Take control of the prospect
Direct and nurturing interaction with a customer or prospect is a critical part of a tested and repeatable in-person selling process.
Part 2: Follow a proven "no-pressure" selling process
Support someone facing a problem through in-person guidance to create a successful purchase outcome.
Part 3: Nurture and engage for retention
Never to be entirely replaced by a mouse-click or online experience, retail continues to be part of the shopping landscape.
Part 4: Best practices for in-store interactions
Ensure your visitors are receptive to working with you in-person by harnessing the basic human need for personalized interaction.
ABOUT THE AUTHOR
Rob Fishman possesses a varied business and management background gained over 35 years in the fields of retail, the performing arts, consulting, and training. He holds a degree in Fine Arts, and is the former president of a successful retail jewelry firm based in New York. Today, as a sales training expert, keynote speaker, and sales management and leadership consultant, Rob shares his passion for mentoring people and helping them to reach their full potential. He has helped firms large and small, in more than 50 industries, to significantly improve their sales and business results through Sandler Training’s unique process of reinforcement training and attitudinal and behavioral change.